A potential client realizes she needs legal help immediately. So she grabs her cell phone in a panic and searches Google. As she’s thumbing through the listings, one attorney stands out among the throng.
After a few moments looking through the listing, she makes the call and the rest, as they say, is history.
What caught her attention?
What was it that caused her to decide to call that particular attorney over all the others?
Powerful credentials? A well-written listing? High-definition, professional headshots? All of those are essential elements in an overall marketing strategy, and she noticed them, but none of these elements made this particular attorney’s listing stand out above all others.
Here’s what made the difference:
When potentials search for attorneys online, the first thing they look for is client reviews.
The more you have, the better.
Why?
Because in the digital era, we all check for reviews on practically everything. Most of us are conditioned to do it now. That means potentials look to see what your former clients have to say on Yelp, Google Plus, Avvo, and your website before they decide to give you a ring.
When they’re scanning the list of attorneys, the one with the most and best reviews nearly always gets the call.
That means, in a competitive metro/practice area, with legions of attorneys circling the same pool of clients, you can’t afford to be the attorney with the least amount of reviews.
What’s more, you need to keep new reviews coming in regularly. Because it’s a safe bet that’s what your competition is doing.
This dynamic brings up a dilemma that many attorneys face:
Attorneys need a lot of glowing reviews to stand out from all the other listings and compete for clients online. However, if you ask the wrong client for a review, it’s like kicking a hornet’s nest. If they weren’t happy with your services or harbor any resentment toward you that they never mentioned (and probably wouldn’t have mentioned if you didn’t ask), you could get stung by a negative review.
So – is there any way to avoid this dilemma?
Yes, there absolutely is.
Moreover, the solution for a relatively risk-free review acquisition is elegant and simple:
First, ask your former clients if they are satisfied with your services. If they aren’t, then don’t ask for their review. If they tell you they’re happy, that’s the green light.
Now, there are a few nuances and details to do this correctly, and I’m happy to share the whole strategy with you if you’re interested.
I spell it all out in a free guide that you can give to your admins. All they have to do is follow the simple, step-by-step, instructions, and you’ll have them bringing in fresh, high-quality reviews fast.
We’ve tested this process with several of our private clients, and each time it brings in between 2 and 10 new reviews in just over a week. (sometimes far more)
Imagine what your online review count would be in a year.
If you’d like a copy at no cost to you, let me know over here:
>> “These guys are everywhere; they must be a solid firm…”