Your Clients May Not Care That You Use AI—But They Care What You Do With It
Quick question: How impressed do you think a potential client would be if your website suddenly announced that you heavily rely on AI for office work? Would that be a strong sell? Would it put …
How Family Law Content Builds Trust Before the First Call
When potential clients are searching Google, ChatGPT, or Claude for legal help, they’re likely stressed, anxious, and deeply uninterested in whether or not a given attorney enjoys hiking,...
How Attorneys Can Protect Their Competitive Advantage In The Age Of AI
The myriad ways that AI is changing how we learn, discover, and generate are undeniably vast and broad. And if this is true for a college student or a tech enthusiast, it’s certainly true...
Can AI Really Win a Personal Injury Case? What Injured Clients Still Need From An Attorney
The other day, I watched my husband use ChatGPT to help him soften the tone of a letter he was writing. It offered advice, explained how a reader might interpret his previous tone, and ga...
The Rise of Prenuptial Agreements In Younger Demographics: And How To Market To Them
Here’s an interesting trend: prenuptial agreements are having a moment. And more than a moment. Previously relegated to the very wealthy, more young, middle-class couples are heading into...
How to Attract Younger Clients to Your Estate Planning Practice Without Rebranding
In the minds of many estate planning lawyers, the average estate planning client is 40+. Maybe even 70 or older. Truthfully, many people don’t even consider estate planning until a medica...
How to Grow a Law Firm Without Buying More Leads
You’ve tried everything to get noticed by potential clients. Posting on social media. Ads on bus stop benches. The Yellow Pages. Does anyone even use those anymore? Now, you’re wondering ...
Legal Document Automation and Why Clients Think It Replaces You
The internet has certainly revolutionized how the public approaches the law and seeks out representation. But this goes far beyond simply Googling a good attorney in their city or town. T...
The Law Firm Sales Process That Removes “I Need to Think About It”
You’ve emailed a potential client back and forth. You’ve met for an initial consultation. You’ve even taken time out of your day to answer a few extra questions and haven’t billed them a ...
Criminal Defense Attorney Marketing: How Narrow Should Your Positioning Be?
Every attorney needs to communicate their skills to the public. But when you’re a criminal defense attorney, you may be wondering how specific, exactly, your marketing needs to be. Becaus...