Over the last eight years, I’ve probably met or spoken with more than 900 attorneys. Something I noticed fairly quickly is that they tend to fall into one of the following three categories:
(1) Lawyers who are just about getting by – every now and then, they’ll land a big case that just about sees them through the inevitable dry spells. They’re forced to charge low fees, because other local attorneys low-ball their prices and make it difficult to earn an honest living.
(2) Lawyers who are doing fairly well – these guys earn a respectable six-figure income from their firms, enjoy a predictable flow of new cases. and have always have a surplus of potentials in their pipeline (allowing them to charge premium fees and refer cases they don’t want to their peers).
(3) Lawyers who are doing *extraordinarily* well – we’re talking about that small handful of attorneys who make at least $350k a year from their firm.
Here’s something else I noticed that’s interesting:
If you take a look at the attorneys in each of these three categories, there’s no obvious discernible pattern. What I mean is, you could find an attorney from any of the above categories in just about any metro/practice area.
However, if you look below the surface, it turns out there *is* one thing that separates these different types of attorney:
Their attitude to marketing.
The first type of attorney shuns marketing. They believe that it is beneath their dignity, that clients should “just” come knocking on their door.
The second type accepts marketing. They acknowledge that it is an important part of running a law firm, and invest in a moderate amount of time and money into making sure they have a decent website that clients can find when they search Google, Avvo, etc. for an attorney.
The third type embraces marketing. They understand that in a shallow online world where perception is everything, ethical marketing is the most important competitive advantage and they invest heavily in it.
Now, I don’t know what category you fall into.
But if you want to learn more about sound, ethical legal marketing and how it can help you bring more potentials to your website, convert more website visitors into in-office consults, increase shows, land more clients, increase your fees, and, become pre-eminent – then a great place to start would be to read my acclaimed Secrets of Attorney Marketing book.
Click the link below to request a complimentary copy, and I’ll make sure we ship it to your office tomorrow morning.
Secrets of Attorney Marketing Law School Dares Not Teach:
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