Speakeasy Authority Marketing
Speakeasy Authority Marketing

Episode 311 – Texting Tactics in the Time of COVID-19

Episode 311 – Texting Tactics in the Time of COVID-19

“In times like these, you need to communicate with people in as visceral a way as possible,” says Jacobs, acknowledging also that in times like these, it’s particularly difficult to do that. If in-person meetings haven’t completely stopped where you practice, they’ve at least been limited. There’s no doubt that this could negatively impact your practice and the relationships you have with new and existing clients. Jacobs explains what you can do to counteract the effects of COVID-19 and diminished social interactions.

The answer is pretty simple: use text messages to your advantage. This means using them to send short messages, videos, appointment reminders, GIFs, and audio clips. It might sound time-consuming, but it doesn’t have to be. These days, most answering services can easily incorporate text messaging, and texts can also be sent from laptops or desktop computers.

Text is one of the best and fastest ways to stand out among the other attorneys and really grab someone’s attention.

Tune in for a short, compelling podcast where Richard Jacobs tells you all you need to know about communicating during the time of COVID-19.

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Richard Jacobs

About Richard Jacobs

My name is Richard Jacobs, and I've discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.

I've come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:

  • Helped over 180 attorneys author their own practice area book and become the 'implied expert' in their practice area
  • Helped hundreds of attorneys successfully navigate Google's search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
  • Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
  • DUI / DWI
  • Family Law
  • Criminal Defense
  • Bankruptcy
  • Auto Accidents
  • Social Security Disability
  • Slip & Falls (Premises Liability)
  • Real Estate
  • Estate Planning / Probate
  • Wage and Hour Claims
  • Expungements / Post Conviction Relief

Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.

Richard is the author of 6 books published on Amazon, Kindle and Audible.com

Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:

  • PILMMA (Personal Injury Lawyers Marketing & Management Association)
  • Las Vegas DUI Summit – Private event for DUI attorneys
  • New York Boutique Lawyers Association
  • Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
  • National Association of Criminal Defense Lawyers (NACDL)