A successful Oklahoma Criminal Defense attorney, Frank Urbanic, illustrates his experience and creative approaches to marketing a solo firm in today’s legal arena.
From a catchy tag line (“Don’t panic – Call Urbanic”) to focusing on how technology can bring his firm to the forefront of criminal defense law, Attorney Urbanic, shares a combination of marketing methods that are working for him and could very well work for your law firm too! Listen to this exciting story and make to subscribe, share and review the podcast.
Bio:
I became a criminal defense attorney because I’m intimately familiar with how precious our constitutional rights are. After my arrest years ago, I realized how close I was to being in a situation that could have negatively impacted my life forever. That situation made me realize how important it is to have someone on your side who feels strongly about protecting those rights.
In the Air Force, I put my life on the line to support and defend the Constitution during war. Today, I support and defend the Constitution in the courtroom. My legal career began by representing indigent clients. I saw first-hand how important it is for everyone to have legal representation. This is why I make every effort to make my services available to as many people as possible.
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About Richard Jacobs
My name is Richard Jacobs, and I've discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.
I've come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:
- Helped over 180 attorneys author their own practice area book and become the 'implied expert' in their practice area
- Helped hundreds of attorneys successfully navigate Google's search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
- Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
- DUI / DWI
- Family Law
- Criminal Defense
- Bankruptcy
- Auto Accidents
- Social Security Disability
- Slip & Falls (Premises Liability)
- Real Estate
- Estate Planning / Probate
- Wage and Hour Claims
- Expungements / Post Conviction Relief
Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.
Richard is the author of 6 books published on Amazon, Kindle and Audible.com
- Lawyer's Guide To (Virtual) Initial Consults And E-Signed Retainers
- 12 Powerful Principles of Prosperous Law Firms
- Secrets of Attorney Marketing Law School Dares Not Teach - 1st, 2nd Edition and 3rd Edition
- "But I Only Had 2 Beers!": Truth Talk from over 25 DUI Lawyers
- Ultimate Guide to Local Business Marketing (Ultimate Series) (co-author)
- The Attorney Authority Reboot: (How, in 6 months, Attorney Geller added $74k in new clients, and boosted his AVVO rating to 10.0, using one simple strategy)
Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:
- PILMMA (Personal Injury Lawyers Marketing & Management Association)
- Las Vegas DUI Summit – Private event for DUI attorneys
- New York Boutique Lawyers Association
- Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
- National Association of Criminal Defense Lawyers (NACDL)