In this new podcast from Richard Jacobs, the president and founder of Speakeasy Authority Marketing, Jacobs gives us an early glimpse into a new technology that he believes could be a game changer in marketing—video chat.
Jacobs is a marketing expert who knows how to get results. Jacobs’ company, Speakeasy Authority Marketing, has been the major foundation on which hundreds of attorneys have grown their businesses and increased their profitability.
Jacobs discusses the various ways attorneys can get connected with clients via their websites, such as live text, email, and of course phone. But Jacobs hints that he will soon be talking with a video chat expert and delivering her insight to Speakeasy clients; and as Jacobs states, video chat could be a major tool.
Jacobs outlines how video chat could be integrated into your regular marketing methods, by targeting areas of interest which potential clients can select and then get connected directly to the expert in your firm who handles those matters, or to their administrative liaison. Alternatively, you could designate an office iPhone and an office android phone for video chat and make those numbers readily available to clients via your website. Jacobs also discusses other apps and technologies that could assist with your new marketing efforts.
Jacobs continues his discussion, and gives his thoughts on the merits of video over just audio. Seeing and connecting with a potential new client may help you make a personal connection with them, and get them to ‘see’ you as the attorney they want to work with. Images are powerful, especially in human communication. We connect through being with each other, and while video isn’t as good as in person, it might be better in some situations than just basic audio, or texting. Find a way to integrate video chat into your office and you might discover a new avenue to increasing profits.
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About Richard Jacobs
My name is Richard Jacobs, and I've discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.
I've come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:
- Helped over 180 attorneys author their own practice area book and become the 'implied expert' in their practice area
- Helped hundreds of attorneys successfully navigate Google's search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
- Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
- DUI / DWI
- Family Law
- Criminal Defense
- Bankruptcy
- Auto Accidents
- Social Security Disability
- Slip & Falls (Premises Liability)
- Real Estate
- Estate Planning / Probate
- Wage and Hour Claims
- Expungements / Post Conviction Relief
Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.
Richard is the author of 6 books published on Amazon, Kindle and Audible.com
- Lawyer's Guide To (Virtual) Initial Consults And E-Signed Retainers
- 12 Powerful Principles of Prosperous Law Firms
- Secrets of Attorney Marketing Law School Dares Not Teach - 1st, 2nd Edition and 3rd Edition
- "But I Only Had 2 Beers!": Truth Talk from over 25 DUI Lawyers
- Ultimate Guide to Local Business Marketing (Ultimate Series) (co-author)
- The Attorney Authority Reboot: (How, in 6 months, Attorney Geller added $74k in new clients, and boosted his AVVO rating to 10.0, using one simple strategy)
Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:
- PILMMA (Personal Injury Lawyers Marketing & Management Association)
- Las Vegas DUI Summit – Private event for DUI attorneys
- New York Boutique Lawyers Association
- Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
- National Association of Criminal Defense Lawyers (NACDL)