In 480 BC, a monstrous army of Persians tried to invade Greece, which could defend itself only with a fraction of the Persian army. Despite this, Sparta won. How? And why does it matter?
In this episode, Richard Jacobs explains how the Battle of Thermopylae can be compared to the current state of advertising in law. Countless attorneys wonder how they can possibly compete against the large firms that spend tens of thousands of dollars every month on advertising everywhere you look. That may be true, but what’s their downfall? Jacobs says it’s their reliance on commercial keywords as opposed to advice-seeking keywords.
Incorporating advice-seeking keywords will not only increase your chances of drawing in potential clients but drawing in the right kind of clients—the ones who have shown an effort to research their case and a motivation to win. When these types of potential clients search the web for advice-seeking questions, you need your website to pop up with the answer. This is what will allow you to avoid the battle altogether by outsmarting the opponent and grabbing the good clients before they even enter the arena.
Visit https://www.speakeasymarketinginc.com/ or call (888) 225 8594 for help making this happen for your firm
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About Richard Jacobs
My name is Richard Jacobs, and I've discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.
I've come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:
- Helped over 180 attorneys author their own practice area book and become the 'implied expert' in their practice area
- Helped hundreds of attorneys successfully navigate Google's search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
- Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
- DUI / DWI
- Family Law
- Criminal Defense
- Bankruptcy
- Auto Accidents
- Social Security Disability
- Slip & Falls (Premises Liability)
- Real Estate
- Estate Planning / Probate
- Wage and Hour Claims
- Expungements / Post Conviction Relief
Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.
Richard is the author of 6 books published on Amazon, Kindle and Audible.com
- Lawyer's Guide To (Virtual) Initial Consults And E-Signed Retainers
- 12 Powerful Principles of Prosperous Law Firms
- Secrets of Attorney Marketing Law School Dares Not Teach - 1st, 2nd Edition and 3rd Edition
- "But I Only Had 2 Beers!": Truth Talk from over 25 DUI Lawyers
- Ultimate Guide to Local Business Marketing (Ultimate Series) (co-author)
- The Attorney Authority Reboot: (How, in 6 months, Attorney Geller added $74k in new clients, and boosted his AVVO rating to 10.0, using one simple strategy)
Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:
- PILMMA (Personal Injury Lawyers Marketing & Management Association)
- Las Vegas DUI Summit – Private event for DUI attorneys
- New York Boutique Lawyers Association
- Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
- National Association of Criminal Defense Lawyers (NACDL)