Episode 259 – Legal Loyalty – Paul A. Samakow, P.C., Noted Lecturer, Legal Expert – Personal Injury Law—Earning the Trust of a Community and Taking Pride in Helping Others

Paul A. Samakow, P.C. (samakowlaw.com), discusses his long, successful career as an attorney, and the rewarding work of assisting people with their personal injury cases.

Paul Samakow is an attorney with a long track record of success, solving problems, and helping each client reach their goal, whatever their issue or case may be. Samakow and his team at The Law Offices of Paul A. Samakow, P.C., pride themselves on going the extra mile for every client. Their office takes on standard cases, of course, but they extend themselves further helping clients resolve associated issues with their cases that other attorney firms often do not. As an example, regarding an auto collision case, most firms will not assist their clients with associated matters such as car rental or car repair—Samakow and his team do and are happy to help. When they take on a new client, their philosophy is to help that client in every way they possibly can.

Samakow talks about his early years, cutting his teeth in the courts working on all kinds of cases. He discusses the cost-prohibitive marketing that he saw most attorneys putting out, and figured there was a better way to make his mark in the industry. Armed with a basic knowledge of Spanish, Samakow offered his services to the Hispanic community and earned a reputation quickly that started his phone ringing nonstop, and the rest, as they say, is history. From small newspaper advertising to radio, and eventually TV, Samakow broadened his marketing efforts and the Hispanic community took to him enthusiastically.

Samakow details how the Hispanic community truly appreciates his work, and the sense of pride he gets when he earns trust and becomes a confidant for life. Samakow began his practice in 1980 and immediately went to work as a solo attorney assisting clients with criminal cases, family law, bankruptcy, small business representation, real estate settlements, and others. Over the years, Samakow has intensified his focus in the area of personal injury law almost exclusively as he saw the devastation that injuries brought to individuals and families in regard to their physical and emotional well being, and with respect to their financial matters as well. Samakow decided this was an area in which he could offer significant help to those who were suffering in personal injury cases.

Samakow talks about marketing seminars and his goals when attending, as he focuses on learning. And he discusses how he enjoys sharing all that he learns with others in his own presentations and seminars. Specifically, he outlines the many marketing and advertising tips and tricks that he has learned over nearly 40 years of active practice. Samakow has a wealth of knowledge to share, and he covers many topics, from in-office administration documents and forms; to advertising dos and don’ts; to flighting, which is an advertising scheduling strategy that alternates between a normal schedule of advertising and a complete cessation of all runs after several weeks; and more. Ultimately, Samakow states that the goal is to go into a community that you intend to serve and be real, not plastic, to show the community that you are there for them. This type of honest integrity will work with communities regardless of location, anywhere in the country.

The legal expert talks about different cultures and he underscores that the methods to succeed in gaining a community’s trust in one community may not necessarily work in another. He talks about the many ethnic festivals that offer opportunities to those looking to make an entry into a particular community, to earn their trust, and work with the people of the community. Samakow talks about working with languages, and hiring those who speak specific languages to help gain entry into a community. Finally, Samakow details some of the specifics regarding his upcoming seminars and events, and how to reach out to him to register.

Paul Samakow is a proud member of multiple plaintiff organizations that focus on educating and helping victims. And he is a frequent lecturer to the community, school, civic, and professional groups.

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