Question 1

Do successful attorneys need marketing?

Accepted Answer

Attracting new clients is a critical function of every solo attorney and law firm. Your track record in the courtroom counts for very little if potential clients do not know you exist. Every successful attorney needs an online and offline marketing presence that puts their absolute best foot forward and brings them new cases.

Question 2

What kind of marketing does a solo attorney or small law firm need?

Accepted Answer

It depends on your marketing goal. If you want to show up on Google or Avvo as just another option when potentials are looking for a lawyer, the standard SEO, digital marketing, or social media marketing program is just fine. Your practice will be one of about a dozen options, but at least you will get some leads. If you want to show up as a trusted and respected expert early in the decision making process. before potential clients shop for an attorney, then you need authority marketing.

Question 3

Does traditional SEO still work for attorneys in 2023?

Accepted Answer

It depends. If when you say “work” you mean generating traffic for your website, then sure, traditional SEO can help you do that. You might even get a few phone calls too, although these will likely be from people who are – literally – shopping online for an attorney. Is that the kind of person you want to attract as a client? However, if when you say “work” you mean attracting clients who value your unique expertise and are willing to pay a premium for it, then the answer is a resounding “nay”.

Question 4

How long will it take before I start to see results with authority marketing?

Accepted Answer

This legal marketing strategy is for investors, not opportunists. You should expect to invest at least 9 months – more likely 12, and quite possibly 15 or more – before your online and offline marketing presence starts to attract high-quality case leads consistently. There comes a point in an attorney's career when it is time to invest in building a real marketing presence, even if it takes some time to bear fruit.

Question 5

What is a call conversion service, and why is it important?

Accepted Answer

The Speakeasy Attorney Call Conversion Service is like Air Traffic Control for your law practice. Potential clients call your law firm or initiate a live chat conversation. Our team qualifies them, captures the “hot” potentials and gets them scheduled in for a case review or consultation right away, and then puts the “warm” potentials on a holding pattern so they are nurtured until they are ready to talk about hiring you. All you do is bring them in to land. We take care of almost everything else before the close.The reason this kind of service is so important: Voicemail is the kiss of death for potential cases. If someone who is ready to retain you calls and goes through to voicemail, they're going to call another attorney… and then another one, and another one until someone speaks to them on the phone and starts the process of converting them into a client. Even if they leave you a voicemail, by the time you respond to it you have already lost the business.

Episode 26 [General] – Expert Positioning More Clients Retained [Richard Jacobs’ Marketing Conference Speech]

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