Episode 325 – Attorneys who have “satellite” sites
You’ve created a book, or better yet, a series of books. That’s great, but why stop there? Why not extract every last bit of value from your books? Why not repurpose them into satellite websites that enhance your reputation as an authority in your niche, and pull affluent clients into your practice?
It’s a low-cost, simple, and effective way to expand your online presence into a full-blown authority platform that places you far above your competitors. So much so that in the eyes of potential clients—the affluent, well-behaved clients that all attorneys desire—you won’t even have any competitors.
The content that you’ve worked hard to get into the pages of your books has so much potential. Articles, blog posts, videos, and podcasts are just a few forms your content can take on—all of which will fortify your position as top authority in your areas of expertise. This will leave no doubt in the minds of potential clients that hiring you over the others is the right decision.
Most attorneys worry about being “sized up” online by potential clients. Don’t be one of those attorneys. Empower yourself by powering your online presence.
Let’s make the most of the work you’ve already done.
My name is Richard Jacobs, and I've discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.
I've come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:
Helped over 180 attorneys author their own practice area book and become the 'implied expert' in their practice area
Helped hundreds of attorneys successfully navigate Google's search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
DUI / DWI
Family Law
Criminal Defense
Bankruptcy
Auto Accidents
Social Security Disability
Slip & Falls (Premises Liability)
Real Estate
Estate Planning / Probate
Wage and Hour Claims
Expungements / Post Conviction Relief
Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.
Richard is the author of 6 books published on Amazon, Kindle and Audible.com