Why “Normal” SEO Often Doesn’t Work For Attorneys
I’m going to share something critical with you. Something you’ll hear from few other professional marketers. It’s one of the reasons that “normal” SEO often doesn’t work for attorneys, and why so many law firms …
The 4 Types Of Google Keyword — And Why Only 2 Matter To Attorneys
I mentioned that there are four different kinds of Google keyword — and that only two of them matter to attorneys. A few folks replied and asked me to elaborate. So, here goes:+ The four ...
Frequently Asked Questions
Do you only work with DUI lawyers? Despite using examples involving attorneys who practice in the area of DUI law, we have helped our attorney clients create books on family law, personal...
Speak A Book: The Fastest and Easiest Way To Author A Book
How did Attorney Paul Geller write the three books that made him the authority in his practice area and spend only three hours writing each book? Speak A Book is the fastest and easiest w...
What Happens When Attorneys Commoditize Themselves
When you look and sound exactly like everyone else who provides the same services you provide, acquiring clients becomes a game of pure numbers. That is a game that you don’t want to play...
In A World of Commoditized Legal Services, Attorney Credibility Claims Mean Nothing
According to attorney rating and comparison website, AVVO, there are now at least seven once-notable credibility claims for attorneys that no longer carry value in the minds of consumers:...
When LESS Clients And FEWER Hours Equal MORE Money?
As you surely know, almost every solo attorney and small law firm wants to increase their revenue. However, taking on more clients and billing more hours is NOT the optimal solution for m...
When Does A “Bad” Client Lead Become A DEAD Lead?
If you missed it, here’s the “Cliff’s Notes” version: We’ve resurrected “dead” leads for some private clients, and we’d like to test some new, next-level techniques to see if we can get e...
The “Jedi Manual” Of Legal Firm Marketing
Are you familiar with the Jedi Masters from Star Wars? In Phantom Menace, Mace Windu famously said that 9-year-old Anakin Skywalker was too “old” to become a Jedi. Why? There are several ...
Public Perception – The NEW Coin Of The Realm
If you landed in legal hot water, or got a call from your deceased uncle’s estate trustees, or suffered an injury at work – you’d ask a trusted friend, or a priest, or a rabbi, …Read More